CAPI - Computer assisted personal interview


A direct method of data collection through a network of our trained questioners. The questioning is done online - questioners fill in the questionnaire straight into the online application on the internet.

Advantages for you:

  • own network of questioners in CR and SR in all regions (approx. 3500 external co-workers)
  • own SW systems for the records of questioners and communication
  • training and preparation of questioners
  • all questioners of the company DATAMAR go through a regular repetitive training and a detailed training for each research
  • 3 groups of questioners
    • questioners for research in households and companies
    • questioners for on-line research in households and companies with on-line connection for data collection equipped with laptops
    • VIP questioners for questioning key customers
  • multiple systems of control
    • our system of multiple control of the questioners´ work ensures a high quality of data and questioners´ work.  
    • the system of control comprises of - telephone control of visits (minimum 30%, in the case of suspicion or dubiousness a complex control of the questioner's work is carried out), control of repeated visits, statistic and logical control of data