Marketing aspects of the Czech biotechnology Hydal

Tuesday, February 23, 2016 - 20:30

On the 22nd February 2016 Dr. Mynářová gave a lecture on marketing aspects of the Czech biotechnology Hydal at the VUT Faculty of Business and Management in Brno. Marketing has played a key role in regards to the worldwide success of this technology. Students could have gotten acquainted with the HYDAL brand's strategy, as well with the marketing strategy for the global market.