The aim of this test is to find the most optimal prices from an end customer's point of view - that is price which will meet with the relatively smallest consumers´ resistance. The test operates with several price levels.
The method of a conjoint analysis is a multi-dimensional statistic method, which enables to discover the importance of attributes according to which a customers makes a decision when buying. The important thing is that a whole complexity of factors is constantly considered. This way an isolated evaluation of an individual attribute is removed, which is typical for conventional methods.