D - value

The aim of this test is to find the most optimal prices from an end customer's point of view - that is price which will meet with the relatively smallest consumers´ resistance. The test operates with several price levels.

Enables to measure the brand not only from the financial point of view but also other attributes of a non-financial character. Value analysis shows how the brand is located in the consumers´ minds.

The method of a conjoint analysis is a multi-dimensional statistic method, which enables to discover the importance of attributes according to which a customers makes a decision when buying. The important thing is that a whole complexity of factors is constantly considered. This way an isolated evaluation of an individual attribute is removed, which is typical for conventional methods.