Tel.: +420 603 144 036, Email: firstname.lastname@example.org
A special research tool used for the measuring of the impact of the campaign, generally combined with expenditure resources on the campaign.
A post - test quantifies the impact of the advertising campaign, it measures with the pre - test results.
This research tool represents the possibility of an effective measuring of a situation before the launch of an advertising campaign and simultaneously the evaluation of the intended advertising campaign.