D - product

A design test is a suitable tool before launching a new product or with a re-design, face-lift of an existing product. It enables to measure the motivation potential of the design, its attractiveness, competitiveness. 

The launching of new products is a very complicated process. Thanks to this tool you will get important data regarding competition, the acceptance of a new product, threats of cannibalism on existing products, willingness to buy, price thresholds, places of purchase, description of target group etc.